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How to choose: finding the best boat dealer

23 November 2023

Trustworthy, brimming with high expertise, reputable and transparent: the deal from which you buy your new yacht should come with all of these. Plus, offering the full service range is appreciated. How to find those top tier yacht vendors? Grab our checklist to keep track of the specifics.

 Choosing the right boat dealer is an absolutely vital decision. One that not just defines the purchasing experience of the boat but one that as well impacts the entire boating experience for the coming years. It determines whether you'll smoothly sail into the sunset or end up treading water with a leaky dinghy. What are the key attributes to look for in a trustworthy and competent dealer? In this comprehensive guide, we will explore the key attributes of a reliable dealer and also delve into seven vital red flags to watch for.

Person looking at boats

What are the signs of a trustworthy boat dealer?

Boat dealers vary widely, much like the boats they sell. But certain signs can guide you toward a dependable one. When searching for the best partner to buy your boat from, first consider the years of that company in business. It´s a viable sign of expertise and merchant competence. A well-maintained showroom at a prime location, staffed with friendly and approachable people who make you feel at ease is another sign. If they treat your well, even if you're new to the nautical world, it´s a sign for care and service-orientation. A constant visible presence at local, national and international boating events, exhibitions and boat shows underlines the significance of that dealership for the brands they represent. You should also check several sources, like the internet, for the dealer´s reputation – but be aware, people often tend to over-exaggerate bad experiences by at the same time rather not commenting on the good ones. Does the dealership offer knowledgeable support, transparent pricing and post-purchase assistance? These are all good signs to start a serious conversation and consider these as your partner for the yacht purchase.

As these are just the tip of the iceberg, let´s dive a bit deeper in some of them to talk about important details to look out for:

 

Dealership company age: does they have a strong manufacturer connection?

Dealers with solid, long standing connections to boat manufacturers have often a proven track record in not just selling but also servicing the products. Being successful in the boating industry for many years isn´t possible without being a trustworthy merchant. Those dealers can offer additional assurances and support. A close relationship to shipyards and brands enables offering exclusive warranties, sometimes the access to specific models or immediate assistance with parts or service needs directly from the manufacturer.

 

At the dealer's location: inventory and services

Check out the boat dealer at their very locations: Prime addresses in marinas or at the waterfront can be a sign for a healthy company. But be aware and not get blinded by a shiny deceit: a top-notch fancy office isn´t everything! Look at the backside, the working area of a dealership: What´s the boat dealer's inventory like? It should reflect their expertise and commitment to meeting various boating needs. This extends beyond the inventory of a representative bureau. It´s also a certain variety of show boats or the quality of the service, maintenance and customization options. You should look for:

  • Maintenance services and shipyard facilities: Comprehensive in-house service capabilities which include proper boat handing (travel lifts, gear and tools), being officially licensed for authorized warranty repairs and routine servicing. Own pontoons or berth at their exclusive disposal.

  • Quality brands: Stocking renowned brands known for reliability performance and innovation. Long standing relations with those brands and a company tradition that goes beyond years is a good sign for a trustworthy boat dealer.

  • Boat financing options: Not every boat dealer is creditworthy. Financing institutions prefer to partner with dealerships which have a clean financial rack record. Thus offering boat financing solutions and yacht loans is a good sign for the financial health of the dealership. If the staff understands loan terms, interest rates and can provide competent counselling, this particular dealership should get a thumbs up.

  • Customization options: Yachts are very individual products. Often owners ask for customizations which go beyond the capability or range of the boat´s manufacturers. If your boat dealer is offering a wide range of tailor-made solutions for specific requirements, be it aesthetics, electronics or performance modifications, that´s a very good sign too. 

  • Part availability: Boats are prone to wear and tear. Also, manufacturers do emphasis on strict maintenance schedules. Your boat dealer of choice should therefore have a well-stocked parts department with both common and hard-to-find components. 

  • Educational resources: Is your boat dealer just a vendor? Or does he provide learning tutorials, courses and classes or other resources to guide new boaters? This will not just make sure that his clients know their way around on their new yacht ensuring a seamless transition into boat ownership, but also make for new customers, upgrades and upselling.

 

Has your dealer comprehensive knowledge of different boat types? 

He should! A reliable and competent dealer will possess extensive knowledge of various boat types. But it´s not just about memorising the sheets with the technical facts of a given boat. They should be able to explain the unique features, benefits, and potential drawbacks of each yacht. Tailoring the information to your specific needs and preferences is a must. To being able to do this, a dealer should be open to first listen and understand your use-case and your demands from a yacht. At best, the dealer is a dedicated sailor himself, owning and utilizing a yacht as an owner. Although it is not a must, a thorough understanding of the ups and downs of boat boat ownership is guaranteed that way.

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Service wasteland? Availability of detailed service and maintenance plans 

As mentioned before, your new yacht will certainly need servicing. This ranges from engine maintenance to small repairs and the renewal of a constant wear and tear. Be sure: nothing sinks an owner-dealer relationship faster than a neglected boat. A genuinely supportive dealer offers detailed maintenance plans which abide to the manufacturer´s schemes. They have their own technical staff employed, who are at best certified technicians. A boat dealer´s shipyard-service should handle routine checks, repairs and even emergencies: keeping your vessel shipshape for years to come is the best insurance for a stress-free life as a boat owner.

 

Buying a yacht: confusing and non-transparent pricing structure?

Keep your hands off of boat dealers you don´t understand. The total transparency of purchase contracts and boat offers both in pricing and contract terms demonstrates a dealer's honesty and integrity. They should provide a clear breakdown of all the costs involved, including any additional fees for accessories, customization or add-on services. This is a must. Clarity helps prevent unexpected expenses and facilitates a smooth purchasing process. In any case, check out or dedicated guide to buying a yacht and also consider the help of an independent yacht professional for guidance in this manner.

 

Officially licensed boat dealership? Adherence to regulatory standards 

Your boat dealer should not just have acquired the permission to act as a boat vendor. Acquiring certifications from different engine makers or electronic components manufacturers  is a must to being able and allowed to work on these important parts of any motor yacht. Dealers often must pass specific licensing assessments (and sometimes regularly renew these) of both manufacturers and shipyards for being legally entitled to carry out certain works on the boats. Another point is the compliance with local regulations and industry standards. This is a must for any trustworthy dealer. Check and ask for proof. They should provide all required licenses and credentials and be able to demonstrate commitment to safety and environmental regulations.

 

Boat dealers on the internet: Positive customer reviews and testimonials 

Last not least, this is an important source of information but a two-sided sword. As any information on the internet can be altered and even faked, be very cautious with public reviews. People tend to over-exaggerate bad experiences by at the same time not commenting about good stuff either. On the other hand, listening to the echoes of past customers can be very telling. A trail of satisfied reviews and glowing testimonials may be a beacon of trust, showing that others have sailed smoothly with this dealer before. Best would be to ask for direct contact with real customers of that particular boat dealer. In a personal conversation, be it on the telephone or at the pontoon, can reveal both strengths and possible concessions you´d have to make.

person looking at boats holding a document

Customer service and post-purchase support

Being a good boat dealer doesn´t stop with just selling a yacht. It´s the customer service provided by your partner that defines a professional and holistic approach to boating. Your dealership´s capabilities should extend far beyond the showroom floor. A conscientious dealer takes all the necessary time to listen to unique concerns, preferences and questions of the fellow clients. A level of attention that often translates into customized follow-up services tailored to a specific boating lifestyle.

 

Consider looking for dealers that offer an array of post-purchase resources which go further than only a focus on technical issues of yachting. This could be on-water skipper training sessions, hands-on navigational coaching or even exclusive boating community events. These add value to your purchase and ease the transition into boat ownership.

Responsiveness is essential: Seek a dealer that provides support through various channels, whether it’s a 24/7 hotline, email or online chat. In some cases, agents may designate a personal account representative to enhance the support experience, ensuring that someone familiar with your needs is always available. 

Customer support employee talking to a customer in front of sailing yachts

Identifying a bad boat dealer: 7 cautionary questions

Sometimes the joy and excitement of buying a yacht turns into disappointment, conflicts and even legal proceedings. To avoid those unfortunate developments, me have to quickly move away from the positive attributes in out article. To help you identifying the good from the bad choices, we´ve set up an essential tool. Recognise the red flags: these signs might indicate a dealer unworthy of your trust and investment. Ask yourself the following questions:

 

  1. Is the salesperson overly aggressive? High-pressure sales tactics that push you toward an immediate decision can indicate a lack of concern for your individual needs and preferences. 

  2. Does the dealer say yes to everything? A dealer who consistently agrees with you without offering insights or opinions may lack the knowledge or integrity to guide you properly.

  3. Does the dealer make unrealistic promises or guarantees? Outlandish promises or guarantees that seem too good to be true - such as 'zero maintenance for five years' or 'guaranteed resale value within a year' - might signal a lack of honesty or an attempt to lure customers without the ability to deliver.  

  4. Is there a failure to offer any kind of product demonstrations or trials? Unwillingness to provide demonstrations or trials might reveal a lack of confidence in the product’s quality. 

  5. Does the dealer lack a physical location or showroom? Operating solely online without a physical location might make it difficult to assess the quality of the products or engage with the staff in person. 

  6. Are there inconsistent stories or information from different staff? Conflicting information from various staff members may signal internal disorganization or a lack of proper training. 

  7. Does the dealer have a high staff turnover rate? Frequent changes in staff could signal internal issues and might affect the consistency of service you receive. 

 

Be very cautious in choosing your dealer. The budgetary and temporal implications can potentially do harm to a great extend to your financial status, family matters and even corporate issues. Legal dispute can last for months or even years and beside all of the material matters, it can greatly affect your peace of mind. Look closely, choose wisely. And seek the help of professionals. By the way, our dealerships are certified under close scrutiny and are varified annually. Dealers not complying with our company´s values and code of conduct cannot be vendors for our products.

 

Woman holding documents in front of a sailing yacht

Is finding a trustworthy boat dealer hard? The bottom line

Selecting a boat dealer to become your partner in buying a new boat requires diligent examination and careful consideration. Prioritize those who emphasize trustworthiness and customer service, as these factors are paramount in ensuring a satisfying and enduring experience.

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